Salesforce is the world’s #1 customer relationship management (CRM) platform. More than 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships.
The 3,000+ person Salesforce India team plays a crucial role in developing the company’s technology and products, as well as assisting in the success of Salesforce customers and their growing developer community of more than 1 million Trailblazers.
An internal Salesforce survey on The Future of Workforce Development, with 750 hiring managers, showed that 68% of them rated interpersonal communication as one of the most important skill sets for employees.
In response, Salesforce’s Learning & Development team introduced CommPetent, a communication excellence program designed to enhance communication competence within the Technology, Marketing & Product group (TMP) to enable effective collaboration across geographies.
The Salesforce L&D team had clear criteria for a progressive language learning program that would form part of the CommPetent program for selected employees.
- Remote – the training program should be entirely online accessible.
- Personal – each participant should be supported by an expert personal communication coach.
- Focused – individualized programs should focus on enhancing key communication attributes pertinent to individual roles.
- Measurable – the program should establish clear goals and KPIs for every learner.
Learnship met the challenge with a bespoke training solution to meet the specific needs of each participant, comprising three key elements.
With more than 3300 online activities completed and a 5/5 rating for 280 Coach sessions attended, the program was judged an unqualified success by its participants.
In a follow-up survey, participants estimated saving an average of 3.8 hours per week from increased productivity due to their improved English communication skills.
For the L&D Team, the primary program goal was for learners to progress one CEF language proficiency level from their original Baseline assessment.
Learners were required to complete all the recommended activities in their study plan followed by a timed Level Progress Test to assess grammar, reading, and listening skills.
94% of learners progressed one or more CEF levels during the program.
The program’s success led Salesforce to develop an executive language coaching program called CommPetent Level 2 for senior-level managers.
Learnship has proven to be a trusted advisor and partner in designing the right developmental opportunities.
I really appreciate their consultative approach in understanding the communication challenges at various levels and customizing their design and developmental approach to make it relevant. The guidance from the expert coaches along with the well-researched self-learning content makes the learning experience enriching.
We strongly believe the Learnship program has been the right investment for our employees.”
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